This pie charts shows that I have asked an even amount of males and females, so my audience feedback should be fair.
This graph shows that the majority of my audience are aged 16 to 19. I will therefore direct my video towards that age group.
This graph shows that rock and indie are my audience’s most favourable genres. As a result I will choose a bands song that suits that genre, and attempt to make an indie/rock music video that applies to some of the genres conventions within the video.
This graph shows that my audience prefer shots of the band playing combined with some story relating to the song. In my video, I will focus mainly on shots of the band or artist playing and try and include some things that relate to the song.
After asking 30 people, I found out that most of my audience are first draw to a music video if they see something happening in the video that interests them. I will therefore use interesting camera angles, combined with good lighting and other aspects to make shots of the band as interesting and appealing as possible.
My audience say that they mainly watch music video only if they feature a good band. From a bunch of local bands that I know, I have selected the one that my audience will hopefully best like.
This graph shows that my audience mostly watch music videos on the internet. As I am presenting my work on a blog, this will suit my audience perfectly.
This graph shows that my audience don’t have a preference as to whether or not they prefer bands or solo artists. I will therefore choose which one will best suit my audience, knowing that they don’t mind either way.
The video opens with a short introduction including some background diegetic sound before the music track starts around 15 seconds in.
Mise en scene
The majority of the video is in black and white creating an old and authentic feel. The video is filmed in a house with band members’ playing cards and doing other various things. Towards the end of the video, the main focus is on the lead singers face as his mouth is synchronised to the music track. Most of the happenings in the song are related to the lyrics. Different things are used to represent what’s going on in the lead singers love life. At the beginning of the video, there is shot of the seaside. This is used to show the passing of time of the singer’s life. The card tower that is shown a number of times being very precarious, suggests that the relationship the singer has is falling apart. At the end of the video the whole house begins to fall down, again in relation to the singer’s life falling apart.
Camera
The camera tends to be quite close to the focal point, making us feel slightly cramped, but often pans around to show the surroundings of the room and what else is going on. The close camera shows us more detail so we can clearly see what we’re meant to and only what we’re meant to due to the lack of longer shots.
Editing
Throughout the whole clip, fast paced editing is used, cutting between many different shots of various things. The length of each shot varies depending on how fast the music is going. When there is a build up in the song, shots get shorter, the camera moves more rapidly and cuts become more frequent showing us more of the surroundings.
Vices - Russian Winter
Mise en scene
The video is shot in an abandoned house with graffiti walls and dirty surroundings. This creates a feel of isolation relating to the song. Guitars, drums, amps and mics are all visible in shots, showing the band playing music. The band members are wearing big coats and warm clothing which relates to the songs title “Russian Winter”.
Camera
Close ups on faces and instruments to show detail when singing and playing. Lips are synchronized with music track, but drums and guitars are only occasionally at build ups in the track. Camera continually pans around people and the building to show surrounding area and what’s been placed there to enhance the videos relation to the track. Towards the end of the video, a camera is left stationary and different members of the band are flicked between, showing what they’re doing.
Editing
The goes strait into the music track without any acted out into at the beginning. Editing tends to mach the speed of the music track. When the track is slow, the shots are longer. When the chorus and fast sections enter in the music, the shots shorten and flick between cameras very quickly. In some parts of the video, image overlay is used to fill the screen with more, creating yet more of an isolated feel. The ending of the music track is very fast paced. So in order for the video to keep up, two or three shots a second, lasting only a split second are used in time with the beat of the track.
At the beginning of the video, there is an introduction before the music track begins. The screen shows a news screen with a voice over and bird’s eye view of a truck. The headlines read information about the band Airbourne and how they have high jacked a truck and are “runnin’ wild”. Obviously this relates to the song. When the music track begins, we see views of the band in the back of the truck surrounded by guitar amps/drums/mics. These sorts of amps etc are typical of a hard rock band. The camera constantly flicks to the police chasing the truck, showing that they are breaking the law. This is again typical of a rock and roll stars lifestyle.
Camera
The cameras main focal point is on the band playing in the back of the truck. Most of the shots are quite close to the members playing of singing showing that what they are doing is synchronized with the music track. There are also frequent cutaways showing the police chasing the truck and a helicopters bird’s eye view. These show us different points of view to keep an element of change in the video and to keep us more informed on what is going on.
Editing
The music track starts at 15 seconds in, after a short introduction which just displays a news screen. Editing is generally fast paced, and cuts to different shots quickly and frequently showing only short clips of band members each time. This allows us to see a broader view of what is happening.
My Chemical Romance – I Don’t Love You
The music video is about two lovers in a strange abstract world, and the video seems to tell the story of how their love quickly withers away until one leaves the other alone. Towards the end of the video, one of the band's amplifiers explodes along with two of the guitars linking to the love life falling apart.
Mise en scene
The band is playing in a dark room with nothing surrounding them other than their instruments. The lead singer is sometimes with the band and sometimes looks as if he is in the same place as the lovers (By the cliff edge under a tree). The lead singer shows a lot of emotion as if he is really in one of the lovers situations.
Camera
The camera flicks between the story behind the song with the lovers, the band playing the song, and the lead singer showing his emotions. There are various different shots of the band and the story. Later in the video the camera focuses on the instruments exploding, linking the band playing to the story as everything is falling apart including the lovers lives shown literally here with them breaking into pieces.
Editing
Short shots are used to flick between what is going on, the music is synchronized with the moving images. When the amplifier and guitars explode the music crescendos’, making the track link even more so to the video.
The Beatles – I want to hold your hand
I have analysed this video due to it only featuring the band playing. For my music video I hope to primarily focus of the artist playing. Rather than a story being added to the song, I want people to make up their own story.
The camera flicks between different angles of the band, sometimes showing the entire band and sometimes only showing some members. At one point there is a swish pan from one member to the other showing us what they’re doing. The music is synced to the moving images making it look as if they are really playing the music there and then which they might be as it is The Beatles. The whole band are performing on what looks like a giant newspaper titled ‘The Daily Echo’ with articles about them on it.
