Synopsis of Finding from Primary Planning

Synopsis of findings from videos


I have analysed 5 different music videos. Some of them have more of a story line, some are just plain shots of the band, some are in colour and some are in black and white. After analysing these 5, I have decided to create a black and white video focusing primarily on the band or artist.
In the videos that are focused on the artist, the shots tend to be very short and change camera angle very quickly. I will film my video from many different angles and while editing the video together, I will use fast paced editing to make my video move on quickly. In my video I hope to link the music very closely with the moving images. Where there are vocal parts, I will sync the music with my lips. When the guitar plays, I will match the movement of my fingers to the sound of the song. I feel this will make the video more believable and therefore more enjoyable. By doing all of this I hope my video will keep the audience interested and converge with the other videos out there, as well as being different.

As well as analysing 5 videos, I also analysed 5 website homepages and 5 CD digipaks. From doing this I learnt about the conventions of each. For example most of the CD covers have featured the band name in the top left corner and the album name in the bottom right. Most websites feature a bar at the top where the main links are. When creating my products, I will include conventions like these as well as including new ideas. On the back of my CD, I aim to make it look more interesting than just a list of tracks by incorporating them into the background more. For my website, I would like to fill it up more, making it more interesting to view. A lot of the ones I analysed were very empty.